To 33% and Beyond!

May 12th, 2011

CA Gov. Jerry Brown recently signed into law a mandate that 33% of electricity in California must come from renewable sources by 2020.

33% is a start.  The good Governor is on the right track.

I’ve become knowledgeable about California’s renewable energy portfolio via legislation I’ve helped to write regarding the financing of renewable energy projects. We need a new market mechanism to promote (and reduce current sky-high risk for) private investment.  The US has offered 50% ITC if we can get projects in gear by 2016.  Time’s a wastin’ — and the embedded CA business community is not being supportive of this technological progress.

WILL LEGACY CALIFORNIA BUSINESS (AND THEIR LOBBYISTS) SUPPORT THE PEOPLE OF CALIFORNIA (HEALTH, AIR QUALITY, RESOURCE PRESERVATION, EXPENSE SAVINGS, JOB CREATION) IN CREATING A CLEAN ENERGY FUTURE?

“A 33 percent renewable portfolio standard in the world’s eighth largest economy sends a clear message: renewable technologies can provide reliable, cost-effective, and sustainable solutions for electricity generation. This strong commitment puts California on a clear path for creating more green jobs and achieving long-term energy security. In addition, it gives us the confidence to make greater investments in our California operations and American manufacturing that will help drive down the costs of solar electricity.”

“California continues to be the U.S. policy leader when it comes to stimulating the adoption of renewable energy.  If measures like the 33 percent renewable portfolio standard are successful on such a large scale, the federal government will be more likely to follow.”

Read more about this here: It’s Official: 33% RPS Now the Law in California

Gov. Jerry Brown signed into law Tuesday a mandate that 33% of electricity in California must come from renewable sources by 2020.

Executives at solar, wind and other clean energy companies said the new regulations could help California reclaim its green leadership position after losing ground to states such as Texas and Iowa.

“This is tremendous,” said Mike Hall, chief executive of solar installer Borrego Solar. “A legislative solution provides a lot more clarity and firepower for regulators and proponents.”

Read more about this hereCalifornia renewable energy gets major boost in new law

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World Expo 2020 in Silicon Valley

September 30th, 2010

As I’ve written, the Bay Area Council opened their Shanghai Office in June, coinciding with Shanghai’s World Expo.  During a subsequent trip early this month, and joined by California Governor Schwarzenegger + key CA cabinet members, the Bay Area Council’s Jim Wunderman and John Grubb announced our proposed bid to win the 2020 World Expo for Silicon Valley.

World Expo Much bigger than winning an Olympics, a 5-week event, the World Expo is a 6-month extravaganza, which attracted 70 million to Shanghai this year.  Imagine what 71 million visitors would do for the Bay Area and California’s economies + the business and infrastructure development this would attract!

The SJ Mercury News is publishing a series of articles about the bid.

Here is Jim Wunderman’s OpEd as a Kick-off:

Bring the World Expo to Silicon Valley in 2020 http://www.mercurynews.com/opinion/ci_15917732

Here are excerpts from the latest article (link below): Silicon Valley maps strategy for 2020 world expo

“First things first: The diagram is very, very preliminary. It’s a rendering of what Expo 2020 Silicon Valley might look like if it sees the light of day.

The rendering, produced by architect Jeffrey Heller of San Francisco’s Heller Manus, was revealed in conjunction with Gov. Arnold Schwarzenegger’s announcement in Shanghai last week that California is formally and “aggressively” bidding to host the 2020 international fair.

‘Shanghai has demonstrated that when you host the world expo, the world comes to you, and I want the world to come to California,’ Schwarzenegger said.

Should the bid be successful – the Bureau of International Expositions is supposed to pick the winner in 2012 – the world will be coming to Moffett Field, specifically to approximately 450 acres of the NASA-owned property in Mountain View, literally next door to Google Inc.

…There is not as yet, a budget estimate for the Silicon Valley expo. Putting together a bid package – not an inexpensive proposition – may cost between $10 million to $20 million, said John Grubb, senior vice president for the Bay Area Council, which initiated and has been spearheading the drive. And most of the money will have to be private.”

…’It’s early in the game, but we’re very serious about it,” said Bay Area Council CEO Jim Wunderman. “It’s a big idea and will require cooperation on many different levels.”

“This is about California.”

Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/09/19/BU7I1FF0N3.DTL#ixzz10ID5UkeX

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The Value Prop: Bring the World Expo to Silicon Valley in 2020 by Jim Wunderman, CEO Bay Area Council

September 22nd, 2010

By Jim Wunderman, Special to the Mercury News, Posted: 08/28/2010 08:00:00 PM PDT, Updated: 08/29/2010 06:14:56 PM PDT

Lately, it seems like you can’t read a newspaper, turn on the TV or go online without hearing about China’s rise and America’s demise. Whether it’s China overtaking Japan as the world’s second largest economy or the Agricultural Bank of China having one of the biggest IPO’s in history, the story inevitably is about China.

Yes, China is gaining influence around the world. Yes, China is growing in stature. If we are smart, we will embrace it. Our organization just opened an office in Shanghai to help our region’s business succeed in China, and we’re leading a delegation with Gov. Arnold Schwarzenegger in September to grow our exports to that country.

But China’s rise doesn’t mean we’re giving up here in the States. Quite the contrary. We can, and should, learn a lot from our Chinese partners. A great example is the Shanghai World Expo.

Shanghai cranesJust look at what Shanghai has been able to accomplish this year with its Expo. When everything is said and done, more than 70 million people from across the world will have attended. The city captured the world’s attention for six months and used billions of dollars generated by the Expo to build new subways, rail lines, ferries and other infrastructure projects. The Expo has been Shanghai’s stimulus package.

In a world where a strong global image is a key asset, world expositions are once again a vehicle for “region branding.” Apart from cultural and symbolic reasons, organizing countries — and the regions hosting expos — can use the event to share their best thinking, companies and culture on a global stage. China has certainly done this. Silicon Valley and California can and should too.

It’s time we lay a marker down and start to make a bid for the 2020 Expo to come to the Bay Area. Think about the possibilities.

Expos are about showcasing your region and its qualities and how they fit into a common vision for the future. For 30 years, the Bay Area and Silicon Valley have been the preeminent hot spots for the innovation that drives the world’s technological advances. Our region already has everything we need: innovation, creativity and technology, plus leadership in sustainability.

Another plus for a Silicon Valley Expo is that, unlike an Olympic bid, the exhibit is tied to commerce, not sports. Instead of building massive sports arenas and stadiums, we would allow countries to create international pavilions — buildings we can keep or demolish — and upgrade existing infrastructure that would benefit the region for decades after the Expo is over.

Perhaps we could even create a Silicon Valley campus for the University of California, for free! Everything that’s built could be used for a whole multitude of purposes, whether academic, business-related or nonprofit. And since the Bay Area is already working on getting high-speed rail from San Jose to San Francisco, perhaps an Expo would be the right ingredient to get that project over the finish line in a way everyone can agree on.

We’ve done it before. In 1915, San Francisco hosted the Pan-Pacific International Exposition, primarily to showcase that San Francisco was back and fully recovered after the 1906 earthquake. We have the chance to do the same thing right now after enduring an economic earthquake.

If we were able to invent the microchip, the iPhone, biotechnology and the search engine, we can also lead America’s way to prominence and respect once again.

Shanghai used its Expo to show how China has arrived on the world stage. Let’s make a bid for 2020 and do ours to show we are not leaving it.

JIM WUNDERMAN is president and CEO of the Bay Area Council. He wrote this article for this newspaper/Mercury News.

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CA/Not: CEOs Rank Business Friendly States in Chief Executive Magazine

September 14th, 2010

OMG

“In Chief Executive’s annual survey of best and worst states for business, conducted in late January of this year, 651 CEOs across the U.S. again gave Texas top honors, closely followed by North Carolina, Tennessee and Virginia. They gave the booby prize for worst state to California, with New York, Michigan, New Jersey and Massachusetts filling out the bottom five-a line-up virtually unchanged from last year. Florida and Georgia each dropped three places in the ranking, but remain in the top 10. Utah jumped six positions this year to sneak into the top 10 at No. 9.”

Check out the article at: http://bit.ly/9nlvyR

Here’ s what it says about CA:

“The leadership of California has done everything in its power to kill manufacturing jobs in this state,” observed another CEO. “As I stated at our annual meeting, if we could grow our crops in Reno, we’d move our plants tomorrow.”

How is it that the nation’s most populous state at 37 million, one that is the world’s eighth-largest economy and the country’s richest and most diverse agricultural producer, a state that had the fastest growth rate in the 1950s and 1960s during the tenures of Democratic Governor Pat Brown and Republican Governors Earl Warren and Ronald Reagan, should become the Venezuela of North America?

Californians pay among the highest income and sales taxes in the nation, the former exceeding 10 percent in the top brackets. Unemployment statewide is over 12.2 percent, higher than the national average. State politics seems consumed with how to divide a shrinking pie rather than how to expand it. Against national trend, union density is climbing from 16.1 percent of workers in 1998 to 17.8 percent in 2002. Organized labor has more political influence in California than in most other states. In addition, unfunded pension and health care liabilities for state workers top $500 billion and the annual pension contribution has climbed from $320 million to $7.3 billion in less than a decade. When state employees reach critical mass, they tend to become a permanent lobby for continual growth in government.

Bill Dormandy, CEO of San Francisco medical device maker ITC, summed it up: “California has a good living environment but is unfavorable to business and the state taxes are not survivable. Nevada and Virginia are encouraging business to move to their states with lower tax rates and less regulatory demands.”

Here’s what it says about Texas:

Lone Star Leader

By contrast, Texas, the second-most populous state and the world’s 12th largest economy, is where 70 percent of all new U.S. jobs have been created since 2008. Unsurprisingly, it scores high in all the areas CEOs value most. “You feel like state government understands the value of business and industry to create jobs and growth,” observed one CEO. Its tax credits and incentives to business choosing to locate or expand are among the most aggressive. The Texas Enterprise Fund is by far the largest deal-closing fund of any state, with grants totaling $377 million disbursed in 2008.

Little wonder then that while Texas gained over 848,000 net new residents in the last 10 years, according to the Census Bureau, California lost 1.5 million. New York State’s net loss exceeded 1.6 million – the highest of any state. High-tax, big- government New Jersey ranked fourth, with a net loss of almost 460,000, enough to drop it from 10th to 11th place in population.

Why doesn’t Sacramento get this?  What can the CEOs of California do to convince them that what is good for California Business is good for California?


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Our Golden State

August 2nd, 2010

As a native Californian, I’m in a constant state of angst about the state of the Golden State.  Every California child goes through ca-state-sealthe “growing-up” rite of passage when they realize that the Golden Gate Bridge is actually rust-repellent orange.  But the real sorrow set in when we came to realize that our public education system, once ranked #1 in the 50 states, is now ranked in the bottom 5.  Additionally, the great state of business opportunity – the opportunity that brought my grandparents and parents to the state – appears to be almost gone.

First about Business:  It seems that our state is doing everything is can to suppress business growth and repel the attraction of businesses to California.   When we need jobs and revenues, why are we doing this?  It’s been happening for years, but first the prosperity that came with the defense contracting expansion (Reagan years) then the tech boom (Clinton years) covered up the creeping regulations and anti-business bureaucracy.  Additionally, the talent was here, and wanted to live here, so companies established here and paid the price. Things are very different now.  The price is too high.  Both companies and residents believe this.  I recently read that a formerly California-based executive cited the one permit they needed to build a factory in India, whereas they needed 20+ permits (and years of time requirements) in California.  And never mind other countries, other states are pulling away our companies.  There are Silicon Valley executives, of major industry-leading companies, who say they’ll continue to have their HQ here, but will never build another facility in California.  They are saying that they will NEVER CREATE ANOTHER JOB IN CALIFORNIA.

Joseph Vranich, The Business Relocation Coach, wrote an interesting blog lately – with a tremendous amount of data. http://thebusinessrelocationcoach.blogspot.com/ He states that 85 companies have left California for other US states during the first half of 2010, up from 44 in all of 2009.  The departures in 2006-2009 were 35 total.  He states the total amount of capital invested in these relocations is almost $5B.  FOUR BILLION DOLLARS GONE.  The states that appear to be luring companies from California include: Texas, Colorado, Arizona, Nevada, North Carolina, Oregon, Virginia, South Dakota, Tennessee, Washington.  Why do these states have the ingenuity and fortitude to draw the treasure of California’s innovation and intellectual (people) property – and California does not have the ability or will to keep the basis of our economy here?  Actually, why do we not have the wherewithal to create a business friendly environment to not only maintain – but foster – IGNITE – a return to California’s business prosperity?

More on this subject to follow.

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News from EPA: Carbon Emissions Regulations to be phased in from 2011

March 31st, 2010

The US Environmental Protection Agency <http://www.epa.gov/>  (EPA) said the regulation of carbon emissions from stationary sources will begin in January 2011, with further legislation coming in after that date, in order to give the facilities time to implement the technology.

The decision comes after an assessment of when the Clean Air Act regulations, which will require large-scale facilities to obtain clean air permits that cover greenhouse gases, would take hold.

The EPA said it has pledged to take sensible steps to address the billions of tons of greenhouse gas pollution that threaten Americans’ health but is providing time for large industrial facilities and state governments to put in place cost-effective and innovative technologies.

Lisa Jackson, EPA administrator, said it is a common sense plan for phasing in the protections of the Clean Air Act.

‘It gives large facilities the time they need to innovate, governments the time to prepare to cute greenhouse gases and it ensures that we don’t push this problem off to our children and grandchildren,’ she said.

‘With a clear process in place, it’s now time for American innovators and entrepreneurs to go to work and lead us into the clean energy economy of the future.’

http://www.newenergyworldnetwork.com/renewable-energy-news/by_technology/energy_efficiency/carbon-emissions-regulations-to-be-phased-in-from-2011-us-environmental-protection-agency-says.html

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Great News Re Executive Environmental Strategy Positions

March 15th, 2010

From Environmental Leader:

VP-level CSR Jobs Up, Even as All Postings Fell 68% From Q3 08 to Q3 09

Read the story here:

http://www.environmentalleader.com/2010/03/12/vp-level-csr-jobs-up-even-as-all-postings-fell-68-from-q3-08-to-q3-09/

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Environmental Protection → New Innovation → Jobs

March 10th, 2010

AND PLEASE TELL ME HOW ANY ARGUMENT CAN OPPOSE THIS?

As you know, this is where I live – at the intersection of environmental technology / innovation / job creation.

If you missed Lisa Jackson’s speech to the Press Club this week, you are in for a treat.  Please visit the EPA’s site  @ http://bit.ly/9KmhQ3
In a hurry now, so no time for more comment, but had to share this.

I’ll be back shortly….

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Last Day In Copenhagen — Great Wrap-Up from Keith Schneider of US Climate Action Network

January 15th, 2010

The best aspect of attending US national — or global events like the UN Climate Conference — is the people you meet.  In Copenhagen, there were PLENTY of meeting opportunities in lines at the Bella Center – which was a great democratizing experience.  Delegation leaders, CEOs, world economists, professors from top universities – were all there freezing together.  Also, I was invited to some very interesting events, one of which was hosted by The Blue Green Alliance — a national partnership of labor unions and environmental organizations dedicated to expanding the number and quality of jobs in the green economy.

With the US Congressional Delegation in attendance (Members Pelosi, Markey, Waxman, Miller, etc.), it was a fascinating gathering of environmental leaders — including the NRDC (Frances Beinecke and Bob Deans), The Sierra Club (Carl Pope) and The Alliance for Climate Protection (Maggie Fox).  A particular highlight was meeting Keith Schneider, Director of Media and Communication for the US Climate Action Network.  His series of excellent blogs from Copenhagen may be viewed here.

With his permission, I’ve lifted his first hand view of the final day — below:

Climate Conference Embraces Copenhagen Accord

December 19, 2009 by Keith Schneider
By Keith Schneider
US Climate Action Network

COPENHAGEN — Seven countries, led by the tiny Pacific island nation of Tuvalu, this morning declined to accept the Copenhagen Accord that was reached late last night. But in a procedural move designed to put the agreement into effect, the conference decided to “take note” of the accord instead of formally approving it.
Photo: J. Carl Ganter/Circle of BluePhoto: J. Carl Ganter/Circle of Blue
NGO experts explained that the decision by the other nations who are parties to the conference to “take note” enables the accord to become what the United States and other supporting nations call “operational,” even though it has not gained formal United Nations approval.

Negotiators continued to work  to clean up last details but the Copenhagen Climate Change Conference appeared as though it would conclude later today.

The final stages of the Copenhagen climate conference have produced a range of responses, though none were expressions of celebration. Ban ki-Moon, the secretary general of the United Nations, called the accord reached last night “hopeful” and urged the 193 nations that gathered here to transform its basic provisions into a legally binding treaty. “It’s just a beginning. It will take more than this to tackle climate change. It is a step in the right direction,” he said.

The UN secretary general said he would press world leaders to complete a legally binding treaty next year. Supporters of the Copenhagen Accord have until January 31, 2010 to announce their commitments to cut emissions.

Summed up, perhaps, the Copenhagen Accord is tantamount to a global prenup. The marriage agreement is still to come.
copaccordDownload Copenhagen Accord, “taken note” by UNFCCC on December 19, 2009
Negotiated by U.S. President
The Copenhagen Accord was negotiated by President Obama, Chinese Premier Wen Jiabao, and the leaders of Brazil, India, and South Africa. It attracted support from the European Union and most other world leaders. Though the accord encompassed all of the significant measures that most nations said were needed to respond to climate change. But it includes steps that many climate scientists and diplomats consider insufficient to keep global temperatures below 2 degrees Celsius, a level thought by many world leaders to be manageable.

The Copenhagen Accord contains these provisions that President Obama called a start to global action to solve climate change:

1. A commitment by developed nations to invest $30 billion over the next three years to help developing nations adapt to climate change and pursue clean energy development.

2. A provisional commitment by developed nation to develop a long-term $100 billion global fund by 2020 to assist developing nations respond to climate change and become part of the clean energy economic transition.

3. Establishing a goal to pursue emissions reductions that are sufficient to keep the rise in global temperatures below 2 degrees Celsius.

4. Pledges by nations to commit to concrete emissions reductions, though the specific levels of reduction were not set.

5. A general goal to subject participating countries to international review of their progress under the accord.

6. Providing diplomatic space for the United States and China to work together to solve climate change.

7. A commitment to complete an assessment of the effectiveness of the accord in reducing emissions by the end of 2015.

8. Measures to conserve the world’s forests.

Night of Controversy
The events leading up to making the accord operational followed a long night of controversy in which Tuvalu, Sudan, Venezuela, Cuba, and three other nations opposed its provisions, arguing that it did not go nearly far enough to solve the climate crisis. The smaller nations also objected to the process that produced the accord, in which the United States, China, India, Brazil and South Africa negotiated with 20 other nations. President Obama, who arrived early on Friday morning, put the full measure of his influence and prestige behind the work to reach the accord.

Critics of the accord called it completely inadequate to respond to the dire threat posed by climate change. Cuban delegates accused the United States and its new president of “behaving like an emperor” and claimed that the draft was a “gross violation principle of sovereign equality.”

At 10:30 p.m. Obama held a news conference and appeared visibly spent. “Today we’ve made a meaningful and unprecedented breakthrough here in Copenhagen,” he said. “For the first time in history all major economies have come together to accept their responsibility to take action to confront the threat of climate change.”

The president added: “Because of the actions we’re taking we came here to Copenhagen with an ambitious target to reduce our emissions. We agreed to join an international effort to provide financing to help developing countries, particularly the poorest and most vulnerable, adapt to climate change. And we reaffirmed the necessity of listing our national actions and commitments in a transparent way.

“These three components — transparency, mitigation and finance — form the basis of the common approach that the United States and our partners embraced here in Copenhagen. Throughout the day we worked with many countries to establish a new consensus around these three points, a consensus that will serve as a foundation for global action to confront the threat of climate change for years to come.”

Dramatic Turns Over Last 30 Hours
What a final 30 hours its been here in Copenhagen. For much of the afternoon yesterday and well into the evening the cold and dark seemed to settle more deeply today on this city of 1.2 million. Here in the Bella Center, as the day turned to night without an agreement to cool the planet that most people expected today, the meditation and prayer rooms were noticeably more busy. After months of work this year, and 12 days of negotiation at the UN Climate Change Conference, it looked for much of the day as if 120 heads of state might actually leave Denmark without any agreement at all. Certainly there are fossil fuel industry board rooms in Houston where such an outcome would be celebrated.

But less than two hours before midnight word circulated through Bella that agreement had been struck, though the significance of the various measures is not, at this writing, crystal clear. The final text, negotiated by the United States, China, India, and South Africa has not been completed, though negotiators were assigned by heads of state to complete that task tonight.

NGO climate experts also cautioned that the agreement has not been made final, and that many other countries have not signed off on its provisions. The European Union, which scheduled a news conference before midnight, abruptly cancelled the event, and then held it later in the night. And just after midnight Lumumba Di-Aping, the Sudanese chair of the G77, the international alliance of developing nations, held a news conference and lashed the deal.

Fierce Criticism
Di-Aping said the agreement would hurt developing nations and “lock people of the developing world in poverty.” He said the financial terms, $10 billion annually provided by developed nations to developing nations each year through 2012, “was nothing compared to the risks.” And he accused the United States, with the assistance of Denmark, of essentially strong arming poor nations into accepting the measure. Di-Aping indicated that “if one country doesn’t agree to this agreement, then there is no deal.”

According to American NGO experts and President Obama the deal reached by the United States and the four  other nations aims at 1) limiting carbon emissions so that global temperatures do not exceed 2 degrees Celsius, 2) committing nations to concrete emissions targets, and 3) subject participating countries to international analysis of their commitments. In its essence, the agreement’s structure is consistent with what President Obama outlined to heads of state and delegates early this afternoon.

It also is the first agreement to provide diplomatic space for the United States and China to work together to tackle global climate change.

The deal is not legally binding, though the president said it was a “first step” toward developing a much stronger binding agreement. He did not say when that might occur, and wasn’t clear tonight whether negotiating a legally binding treaty was possible within a year. “I am supportive of such efforts,” he said. “This is a classic example of how if we just waited for that then we would not make any progress.”

Representatives of international climate advocacy organizations were critical of the deal, asserting that it was not nearly strong enough. Ricken Patel, executive director of Avaaz.org, greeted the deal this way: “The so-called Copenhagen Accord is an historic failure, representing the collapse of international efforts to sign a binding global treaty that can stop catastrophic climate change. Perhaps most telling, while leaders themselves recognize that this agreement is insufficient, they have set no deadline or even date to complete it.”

American NGOs Supportive
American environmental leaders were more supportive, asserting the agreement was a step that strengthened American and global action to limit carbon emissions and accelerate the vast economic transition built on a new foundation of clean energy development.

“The world’s nations have come together and concluded a historic—if incomplete—agreement to begin tackling global warming,” said Carl Pope, executive director of the Sierra Club. “Tonight’s announcement is but a first step and much work remains to be done in the days and months ahead in order to seal a final international climate deal that is fair, binding, and ambitious. It is imperative that negotiations resume as soon as possible.”

“Today’s agreement takes the first important steps toward true transparency and accountability in an international climate agreement,” said Fred Krupp, president of the Environmental Defense Fund. “The sooner the U.S. speaks through Senate legislation, the sooner we can set the terms of engagement for talks to come.”

President Obama avoided being specific about a timetable for making the agreement more robust and binding. “We strive for more binding agreements over time,” said the president.

“This is going to be hard,” added the president, who indicated he would leave Copenhagen immediately. “It’s going to be hard within countries and it’s going to be hard between countries.”

Keith Schneider, an environmental journalist, is media and communications director at the US Climate Action Network. Reach him at kschneider@climatenetwork.org

Related posts:

  1. U.S. Charm Offensive at Copenhagen Climate Conference: Will it Work?
  2. Copenhagen Climate Progress Feels More Real
  3. At Copenhagen Climate Conference, Science Facts and Deceit at Odds
  4. Final Week of Copenhagen and the Last Act is Far From Clear
  5. Forward Progress in Copenhagen: Climate Action Hotline, Nov. 19

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WELL DONE.  THANK YOU KEITH!

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Eco-officers are moving into executive suites — LA Times

January 5th, 2010

NCN… A call for Environmental Strategy executives.  There is indeed an impressive population of Environmental Strategy executives in the marketplace — differentiated from those who valiantly self-nominate and learn on the job.  As you know, The North Point identifies and evaluates the leading experts for our clients’ Environmental Strategy / Sustainability business units.

Below –  Tiffany Hsu surfaces common issues and challenges within the domain…

At many companies, sustainability officers are placed in the upper echelons of companies, where they are highly visible. In some cases, the CEO has taken on the extra duty.

By Tiffany Hsu

December 30, 2009

During his more than three decades in real estate David Pogue played many roles, but environmental expert was never one of them.

That didn’t stop his company, Los Angeles real estate brokerage CB Richard Ellis, from naming him the company guru of all things eco-friendly nearly two years ago. Pogue suddenly found himself in charge of making the firm and its projects more energy efficient and environmentally conscious, an abrupt switch

“I’m an outsider, a real estate guy trying to become an environmentalist,” said Pogue, the company’s national director of sustainability. “But I believe in what I do, that it’s something bigger than myself.”

As companies grapple with climate change, try to attract eco-conscious customers and develop alternative energy agendas while complying with regulations, a new kind of administrator is moving into the executive suite to help out.

Sustainability officers and green supervisors, some say, are successors to the diversity managers and innovation specialists of the 1990s — with their focus equal parts corporate responsibility, public relations and profit.

“Our clients expect this,” Pogue said. “A company of our size doesn’t have the luxury any longer of not participating.”

…….

Positions such as Pogue’s often are placed in the upper echelons of companies, where they are highly visible and directly overseen by the chief executive. At Coca-Cola Co. and Mitsubishi Motors North America Inc., chief executives Muhtar Kent and Ryoichi Ueda, respectively, have adopted the sustainability officer title as well.

Other firms bundle in extra duties, such as dealing with the supply chain. At Levi Strauss & Co., Michael Kobori works on labor standards and general green issues as vice president for social and environmental sustainability.

“Ten years ago, the position I have didn’t exist,” Kobori said. “Now, we are seeing a new generation of business leaders who have grown up with sustainability. There is actually a career path in this field for someone at a corporation.”

Last year, fewer than 200 positions dedicated to sustainability were spread among more than 1,200 companies, according to consulting firm Hudson Gain Corp. With a “very limited talent pool of experienced sustainability executives,” many firms plucked internal candidates who were well-regarded in other fields for the role, the report said.

In higher education, about 80 positions existed last year, 82% of them full time, according to the Assn. for the Advancement of Sustainability in Higher Education. Salaries ranged from less than $20,000 to nearly $160,000.

Green managers are also springing up in government. President Obama signed an executive order in October requiring federal agencies to each designate a senior sustainability officer….

READ the entire article here.

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